This was an interesting job. I had to go to the game studio and build the whole advert using the game itself. Always fun to push back against creative limitations. There were a few other artists there doing the same thing. Then we got some executive feedback saying our designs were too polished, and we had to make them look more scrappy and home-made. I achieved this by adding some “sticky tape” textures to the side of the van, which makes no actual sense for a video game, but whatever.
